Nike Shox

Shox

In 1984, Nike began designing a mechanical cushioning system that eventually formed the foundation for the Nike Shox series. This ambitious project, which was led by AF1 designer Bruce Kilgore, presented complex challenges as it was difficult to create a stable structure that could provide both support and energy return. 

Over the next decade, Kilgore’s team observed University runners, undertook biomechanical tests, produced eccentric prototypes and recruited Air Max 95 designer Sergio Lozano. Eventually, in 1997, they produced the Shox cushioning: a system of energy-returning polyurethane columns known as Shox Pillars that delivered great shock absorption and support.

In 2000, the first Nike Shox designs were released. There was the R4 running shoe and the BB4 basketball trainer, each of which were popular for their striking Shox Pillars and space-age appearance. Eric Avar’s BB4 was particularly successful due to its high-performance build and basketball star Vince Carter, who wore it while showcasing his incredible dunking skills at the 2000 Olympics.

Thereafter, Nike established a strong partnership with Carter that produced a series of signature Shox VC basketball trainers. Many other Nike Shox models were designed, including runners like the Shox NZ, a training shoe called the Shox XT, a baseball silhouette made for All-Star Ken Griffey and more basketball designs, such as the influential Shox Stunner.

However, as time wore on, Shox technology dropped in popularity, and for a while the brand stopped using it. Although it was still worn by football fans and followers of the grime music subculture in the United Kingdom, it was otherwise rarely seen. 

In the mid 2010s, there were signs of a return to mechanical cushioning with the release of some Shox NZ and TLX Mid colourways, as well as rumours about an Air Force 1 Shox prototype. Then, in 2018, Nike launched the Shox Gravity; a brand new silhouette with cutting-edge technologies and a sleek aesthetic. 

The following year, the Nike Shox TL was involved in two stunning collaborations, one with fashion label Comme des Garçons, the other with British-Nigerian grime MC Skepta, and a partnership with Brazilian footballer Neymar. These thrust the Shox name back into the limelight, and Nike reintroduced a host of retro models while also launching new ones like the women’s exclusive Enigma.

More general releases came in the 2020s alongside collaborations with lifestyle brand Supreme, who revived the Shox Ride 2, and British designer Martine Rose, who designed the all-new Shox Mule MR4. In 2024, the OG R4 was brought back together with a general release of the Ride 2 and was even worn by high-profile celebrities like Kendrick Lamar as Shox cushioning returned to prominence.

When the Shox support system was first created, it led to a collection of futuristic-looking shoes with springy cushioning. Even after twenty years, these eye-catching attributes continue to captivate sneaker enthusiasts, which is why Nike Shox remains as distinctive and popular today as it was at the beginning of the millennium.